Million shares sent out
Million dollars increased in revenue
TL;DR – We started with a desire to be a responsible and profitable organisation. The world of Clienteling was alien to us 5 years ago. We built a Clienteling system that has added 50 million USD to the top-line of one of the largest luxury retailers in the world. Store Associates and Stylists have assisted upwards of 100,000 consumers. We want to introduce your brand to the Power of Clienteling with StyleAde.
We started with a dream to transform the experience of shopping for fashion online. We built Seenit, a community of fashion enthusiasts that quickly grew to 1 million visits a month. Our hearts melted seeing the positive interactions among users. Snapping back to reality – we didn’t know how to monetize. While we were lucky to work with some of the best global brands in Moda Operandi, Nike, Puma, Koovs, The Label Life, Andamen, the list goes on (grateful to you all!), it was clear this wouldn’t pay our bills.
We needed another revenue stream. And fast. Taking a leap of faith on the positive reviews for the Seenit product and the want for retailers to grow customer relationships beyond purely transactional ones, we started exploring ways to use our community and product building expertise to add value to their efforts. We were invited to create a clienteling solution for one of the world’s largest and iconic luxury retailers. This was in 2017.
The last few years have involved failed prototypes, redrawing designs, building an iOS app, taking user feedback, hours spent mystery shopping in stores, piloting in one store, talking to HQ for feedback, Oracle integration, wondering why Clienteling even makes any sense, staring at data for days waiting for it to say something, iterations, waiting for feedback and data again, adding new features, mix and match, removing features built with a lot of care (it was heartbreaking!), rolling out in all of a brand’s stores in one city, adding more features, going deeper, going wider, AI, holding focus groups for store associates, traversing the complexities of a large organisation, iterations, launching an Android app, adding a payment gateway, deploying the app in a new country in a new language (that no one on our team spoke), more iterations, WeChat Miniprograms, commission tracking for associates, Shopify, “we want to be the best clienteling app”, data security, privacy, zero crash app, more iterations. Whew – that was one long sentence!
We love Clienteling. We love Retail. We love Building. We love Digital.
We’ve been sucked into the jaws of Clienteling. Here we are betting our lives on it. Hell, we even pay for a BoF subscription! Poor jokes apart, it’s been a no-brainer. The more we work on making the world’s Clienteling experience better, the more we believe in its potential to transform the omnichannel experience for a retailer’s key customers.
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